Business Coach · Consultant · Author
You Built a Business to Create Freedom.
Is It Delivering?
If your company is busy but you're still stressed about cash, margins, and profit, you don't have a business problem. You have a numbers problem.
Ask yourself honestly:
You know your revenue. But do you know how much you have to sell before you actually make money?
Your company is growing. Is your profit growing with it?
If you're making money, why isn't there more cash in the bank?
How much is poor gross profitability actually costing you?
What does your business have to produce before ownership gets the return it deserves?
If any of these hit home, you're in the right place.
The Framework
The Three Break-Evens
Most business owners know their revenue. Very few know these three numbers and not knowing them is costing them everything.
Operational Break-Even
The sales needed to cover your day-to-day operating expenses. This is the floor. If you're below it, you're losing money every single day.
Debt-Service Break-Even
The sales needed to cover operations AND your debt obligations. Most owners never calculate this number and it's why cash disappears even when revenue looks strong.
Profit-Target Break-Even
The sales needed to achieve the return ownership actually deserves. This is the number that tells you whether your business is truly working for you.
Master all three. Build a business that works, pays, and frees you.
The Book
BREAK EVEN
OR BREAK DOWN
The Business Owner's Guide to Knowing Exactly What It Takes to Make Money
Written for business owners who are generating revenue but still feel like they're running uphill. This book cuts through the confusion and gives you a clear, practical framework for understanding your numbers without needing an accounting degree.
- Understand the three levels of breakeven and what each one means for your business
- Identify exactly where your margins, overhead, or debt are silently draining your profit
- Build a clear picture of what your business must produce for ownership to win
Over 750 businesses. Seven years. Real numbers. Real results.
The Cost of Doing Nothing
A 2% Gross Margin Improvement on $2M in Revenue
That's not a rounding error. That's a salary. A piece of equipment. A year of debt payments. The difference between an owner who's trapped and one who's free. Small margin improvements compound into life-changing results but only if you know where to look.
Who This Is For
Built for the Businesses That Build Everything Else
Cole works with privately held companies across industries where the work is real, the margins are tight, and the owner is usually the last one to get paid.
Take the Next Step
Ready to Know Exactly What Your Business Has to Produce?
A Business Analysis with Cole isn't a sales call. It's a direct look at your numbers, your margins, your overhead, your debt, and what it actually takes for you to win.